Archive for the ‘Service’ Category


    Strategy is Overrated

    For the entrepreneur, spending time on business strategy is overrated.  Mission statements, vision statements, objectives, all sound like things we should be spending time on.  We are made to feel guilty by advisors, business schools, and books, for not doing so.

    Instead of dedicating brain power and resources to strategic planning and statements, why not just list five things on the whiteboard to try out.  Then, try them. Keep doing the stuff that works.  Discard what doesn’t.   Add some more to the list.  Try again.

    Pick things that can be tried in a short amount of time and with limited investment.

    Here are some examples:

    * identify a new market for your services and land a customer

    * try outsourcing a small portion of a project to Ukranians

    * join a networking group

    * call five clients and ask them to refer you to someone else

    Stop planning.  Start acting!


    The Measure of Value: 37 Signals example

    Yesterday I received an invitation from the folks at 37 Signals .  The offer was this.  Come spend a day  learning  how 37 Signals develops web apps at their 37signals Masterclass: How We Work.

    * Cost $1000

    * Travel to 37 Signals office in Chicago

    * The first 37 people to sign up get in

    An oh, by the way, the seminar is only 30 days from today.

    Can you get 37 of your clients to jump on a plane, with little notice, and pay you a total of $37,000 for a day of knowledge?  These guys can.  Its all about the measure of the value they provide.  Their offer is scarce, valuable, and unique.  Is yours?


    Expanding Your Capacity: Employees vs. Contractors

    I had a conversation today with a former employee who has had his own consulting business for about a year now. He is at the point where he needs to increase his capacity to do more work for clients. We talked about the options for doing so.

    Hire an Employee

    Hiring an employee is a big commitment. You commit to paying a salary. Fixed costs every pay period. This makes sense if you have steady, recurring work (revenue!) , that you can depend on month after month. Possibly, you have clients that are on a monthly retainer. Or you have a large project that will stretch over 1 -2 years. Hiring an employee will typically (not always!), yield a better margin on service performed.

    Hire a Contractor

    Hiring a contractor is a bit like dipping your tow in the water to check the temperature. Much less of a commitment. Your costs are variable. You pay the contractor when they perform work. You match revenue with costs, protecting yourself from losing money in slow times. You don’t withhold payroll taxes and are not burdened by other costs associated with employee status.

    In most cases it makes sense to go slow. Hire the contractor. Do you like working with this person? Do they treat your clients well? If the relationship works out, then consider offering the contractor a full-time position.


    Honor, Dedication, and…Dracula?

    I just spent a week on the annual family beach vacation, where I had promised myself that I’d read a classic instead of the usual John Grisham novel. Since I’m also a huge True Blood fan, I chose Bram Stoker’s Dracula over Ayn Rand’s Atlas Shrugged. Just seemed lighter somehow, better beach reading. Now I hadn’t read a “classic” in at least 10 years, when I think I suffered through Moby Dick, and the language and vibe were very different back then. So were the attitudes about everything. And THAT is what I want to discuss.

    250px LugosiDracula2 Honor, Dedication, and...Dracula?In the late 19th and very early 20th centuries, everything was still far more formal than today. Honor, both personal and professional, was paramount. Respect and decency in discourse was expected, and when someone made a commitment to do something, man they made a COMMITMENT. As I followed the story of Count Dracula, his spread from the Baltics into England and his subsequent demise, I could not help but be impressed by the small but dedicated group of friends led by the famous Professor Van Helsing, who dedicated their lives to stalking and eradicating their ghastly foe. They went to great lengths, facing and even insisting on death, to honor their commitment to the cause and to each other.
    Read the rest of this entry »


    Six Things You Need Before You Start Freelancing

    rusty bee 300 Six Things You Need Before You Start FreelancingI’m new here at The Bee, so I’d like to start by saying hello. I am the new Chief Buzzologist, which means I am responsible for making as many people aware of our fantastic product as possible so that they will sign up to use it and reap the amazing rewards. But what’s also new is that for the first time in my entire career, I am providing my services in a freelance (1099) capacity.

    In this economy the practice is becoming far more widespread. For some reason companies are happy to pay a higher hourly rate in exchange for the flexibility managing freelancers provides. I’m all for it–I get to work from home, focus on work I love doing for a company I really respect, manage my own environment and process, and success is all based on simple, well-planned goals and milestones. But it was not a totally easy decision, I must say.

    When I was researching and planning the proposal I would make to the team here at The Bee , I thought about what would need to be in place for it to work. What were the five or six major contributors to successful freelancing that would determine success or failure? Here is my take:
    Read the rest of this entry »


    The One Clause Your Contracts Should Contain

    As entrepreneurs and freelancers, we are always thrilled to get the next deal or project.  Sometimes in our eagerness, we forget one of the business basics: a well-written contract.  It would be nice if we lived in a world where everyone trusted each other, and all parties performed what they promised.  However, experience in business tells us otherwise.

    One of the most important elements of the contract between you and your client is an arbitration clause.  Simply stated, the arbitration clause sets up a streamlined and cost effective method for resolving serious contract disputes between you and your client.  Without an arbitration clause,  the odds are you will be engaging an attorney to settle or litigate the matter in court (trial).  This is a very expensive way to go.

    As service entrepreneurs, most clients we deal with have more financial resources than we do.  These resources can be deployed to hire highly qualified attorneys to litigate and intimidate the small service provider.  It may seem unfair and unjust, but it is the reality of the litigious marketplace we find ourselves in.  The arbitration clause levels the legal playing field for you.

    At my former company, Treadstone Group, in 16 years we never were a party to a lawsuit.  We came close a couple of times.  Each time the arbitration clause saved us from expensive courtroom drama.  I can recall one instance where a client’s attorney contacted us and threatened a lawsuit.  The attorney had not done his homework.  When we referred him to the arbitration clause in our contract, there was dead silence on the phone.  He quickly realized there wasn’t any money to be made by him.  We never heard from him again.

    What follows is an example of an arbitration clause.  ***You should use this as a starting point only.  Laws differ from state to state.  Consult an attorney to tweak the language****

    “You and B2Bee agree that the substantive laws of the State of Ohio, without reference to its principles of conflicts of laws, shall be applied to govern, construe and enforce all of the rights and duties of the parties arising from or relating in any way to the subject matter of this Terms of Service. YOU AGREE TO SUBMIT ALL DISPUTES ARISING OUT OF OR RELATING TO THIS TERMS OF SERVICE TO FINAL BINDING ARBITRATION IN ACCORDANCE WITH THE THEN-EXISTING COMMERCIAL RULES OF THE AMERICAN ARBITRATION ASSOCIATION, BEFORE A SINGLE ARBITRATOR SELECTED FROM THE INTERNATIONAL ARM OF THE AMERICAN ARBITRATION ASSOCIATION. Except as otherwise required by law, any cause of action or claim you may have with respect to the Service must be commenced within one (1) year after the claim or cause of action arises or such claim or cause of action is barred. The parties expressly agree that the U.N. Convention on Contracts for the International Sale of Goods shall not apply to this Terms of Service.”

    Has anyone had experience with clients where legal action was taken?



    The Value of Your Identity: Priceless

    In the game of business, our personal identity is our most valuable asset.  More valuable than our computers, our car. Even more valuable than the cash in our bank account.  As a service entrepreneur, your business’s identity and your personal identity are one in the same.

    Like other productive assets, our identity allows us to generate revenue.  It does so by providing the much needed differentiation in our services versus our competitors.  Sure, flashy brochures and websites help to establish our brand and what we stand for.  But the way the world, our customers, and our prospects assess our competence is largely determined by our personal identity.

    So how do we define personal identity for the service entrepreneur?  Your personal identity is NOT what you want it to be.  It is NOT how you perceive yourself.  It is NOT what you claim and display on your website. Your personal identity in the marketplace is the sum of what people “say” about you.  These people are customers, vendors, colleagues, and competitors.  Your identity is a mathematical equation.  People speaking well of you in the marketplace adds to your positive identity.  People trashing you, subtracts.

    Back to differentiation.  Reflect upon the last three or four new clients you landed.  Why did they decide to do business with you?  Was it price?  Probably not.  Was it your flashy brochure and website?  Doubt it.  Most likely it was your personal identity.  Your reputation in the marketplace.  Somebody they trust recommended you.  Somebody was “speaking well” of you in the marketplace.  Perhaps they learned about you from the web.  From a blog, from Twitter, from LinkedIn.  All of these sources can be the start of the formation of your identity in your customer’s mind.  Your identity then becomes solidified by how you perform….your actions.

    What are some common components of personal identity that all service entrepreneurs should seek to create?

    * Trustworthiness

    * Keeping promises

    * Listening skills

    * Genuine interest in a client’s business

    * Expert in your specific domain  (ex. graphic design, social media, B2B marketing)

    What is your identity?  What do you want it to be?

    Your thoughts?


    Don’t Sell Your Time

    Sell value.  Sell scarcity.  Sell uniqueness.  Selling time is limiting.  Finite.  Earnings, wealth, and possibilities are capped.  Selling time is emotionally draining.  How many hours did I bill today? Only four?  I need to bill twelve tomorrow to make up for it.  Evolve your offer to fixed fee engagements.

    Thoughts?


    How to Get More Word of Mouth Referrals

    Delivering on your promises as a service professional is key to gaining repeat business with clients.  Over-delivering on your engagements is the key to growing your business through word of mouth referrals.  People rarely tell their friends and colleagues about ordinary or sufficient customer experiences.  Whereas, extraordinary experiences are often related to others.

    One way to set yourself up to create an extraordinary experience is to begin with the end in mind.  Plan on delivering something extra, something that the client was not expecting.  Don’t quote it.  Don’t talk about it. Just deliver it at the end.

    Your thoughts?


    Make Something Useful

    Jason Cohen, founder of Smart Bear,  published an interesting post today on why creating something “disruptive” might not be the way to go.  Instead of disruptive, he stresses the advantages of creating something that is “useful”.

    This is exactly what the Bee is all about. Creating something useful. Useful and potentially indispensable to entrepreneurs and freelancers who need a straightforward approach to managing the financial aspects of their business. The Bee is a rejection of all things complex and sophisticated where business finance is concerned.


    The Bee is an online invoicing, expense tracking, and profit reporting tool. Using the Bee is simple, and makes online billing a snap!
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